Gen Z cares about brands but rarely commits to them. Purchase data, surveys and decades of consumer research help explain the brand situationship, and…
NRF forecasts holiday sales will top $1 trillion for the first time. Here is what that means for independent shops, why Small Business Saturday…
Brain-imaging studies show how we weigh what we want against what it costs. Psychology research shows why small, human moments make us happier. Put…
Americans will spend a record $13.5 billion on Halloween in 2026. Here is where it goes, why tariffs are pushing shoppers to discount chains,…
From visibility over virality to community-led growth, here are 10 trends shaping how people discover and support small businesses in 2026.
